Claude Penland’s article on Social Media (LinkedIn / Twitter) Published in Contingencies, March-April 2012 issue

“Going Social” , by Claude Penland

Scared of taking the plunge into social media? An early adopter has some tips on getting started.

I’ve been on LinkedIn for six years and on Twitter for two years. I’ve found both to be a natural avenue for promoting my personal and professional brand. And while, for the past 12 years, I’ve been involved in actuarial recruiting (most recently with Ezra Penland Actuarial Recruitment), I worked for eight years before that as a casualty actuary. In other words, I’m an actuary who has discovered the utility of social media. So can you.


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